Deloitte have long understood the benefits of employing Armed Forces veterans and as a committed champion of the Armed Forces Covenant were keen to share their experiences with other UK businesses.
Working in partnership with Deloitte, The Officers’ Association, the Forces in Mind Trust and the Drive Project, Newsfeed PR worked to produce a piece of research that could help influence hiring strategy, but also be used to help inform key policy makers – specifically – the Ministry of Defence and leading Armed Forces charities.
The result was the Veterans Work campaign. The first ever study that quantifies that tangible commercial benefits, veterans have on business.
Supporting our traditional communications, the team worked with creative arts agency the Drive Project, to produce a series of short films that told the research story in a compelling and captivating way.