To commemorate the centenary of the end the First World War Newsfeed PR were appointed to launch a national campaign on behalf of the charity Remembered.
Newsfeed PR placed the ghostly silhouettes of First World War soldiers or ‘Tommies’, all over the UK, as part of a new fundraising campaign called, ‘There But Not There’. The charity, led by former Chief of the General Staff, Lord Dannatt is also supported by a raft of senior ex-military personnel, as well as celebrities including Birdsong novelist, Sebastian Faulks, historian Dan Snow, Ben Fogle and former soldier and explorer Levison Wood.
Tommy installations have appeared in sentry boxes usually manned by Yeoman Warders at the Tower of London, on Giants Causeway in Northern Ireland, at Big Pit National Coal Museum in Blaenavon, South Wales and at Heart of Midlothian Football Club in Edinburgh.
The Tommies will be touring the country until Armistice Day and members of the public are being encouraged to buy their own 10 inch versions to remember their own relatives. The money raised from the sale of these commemorative figures, will be distributed evenly between The Royal Foundation: Heads Together, Walking With The Wounded, Combat Stress, Help for Heroes: Hidden Wounds, The Commonwealth War Graves Foundation and Project Equinox: Housing Veterans.